The Data Behind Using Coupons to Grow Online Cannabis Sales

Marketing cannabis products online can be a challenging task due to advertising restrictions, making it difficult for cannabis brands to reach their target audience. Additionally, finding online shopping cannabis consumers can be trickier than in other industries. However, coupon codes have emerged as a powerful tool for cannabis eCommerce stores looking to increase sales and attract new customers.

In this article, we will explore the benefits of using coupon codes for cannabis eCommerce stores, drawing parallels with mainstream eCommerce markets to provide insights for cannabis brands. We will cover how coupon codes can motivate new customers to make their first purchase, the importance of getting a customer to make their first purchase, and how to create and promote effective coupon code campaigns.

At the same time, we understand the challenge of finding online shopping cannabis consumers. That’s why we created SaveOnCannabis.com, a coupon code directory focused on cannabis eCommerce shoppers with thousands of visitors a month. As a cannabis brand, you just need to have an affiliate program and offer a coupon code in the directory to tap into our audience and increase your sales.

Whether you’re selling cannabis-related products or other items online, coupon codes can help increase sales and build a loyal customer base. By the end of this article, you’ll have a better understanding of how coupon codes can work for your cannabis eCommerce store, and how to start using them effectively to grow your business through SaveOnCannabis.com. Just click here to get onto Save On Cannabis as a verified brand, it’s quick and easy.

The Benefits of Coupon Codes for Cannabis eCommerce Stores

Marketing cannabis products online can be challenging due to restrictions on advertising and marketing. Coupon codes offer a unique solution to these challenges, as they allow cannabis eCommerce stores to promote their products and increase sales without violating any restrictions.

One of the primary benefits of coupon codes is that they can incentivize customers to make a purchase. According to a study by VoucherCloud, 57% of consumers are more likely to complete a purchase if a coupon code is available. Additionally, a survey by RetailMeNot found that 80% of shoppers said that using a coupon code during checkout influenced their decision to make a purchase.

Coupon codes can also increase customer loyalty and encourage repeat business. The same RetailMeNot survey found that coupon code users spend 24% more than non-coupon code users. By offering exclusive discounts through coupon codes, businesses can incentivize customers to return for future purchases and build a loyal customer base.

Moreover, coupon codes can be a cost-effective way to promote your cannabis eCommerce store. Rather than investing in expensive advertising campaigns, coupon codes allow businesses to reach their target audience through email marketing, social media, influencer outreach, and other channels.

Coupon codes have proven to be successful in the mainstream eCommerce industry as well. Many major eCommerce stores, such as Amazon and Target, offer coupon codes as a way to incentivize customers and increase sales.

In summary, coupon codes offer a powerful tool for cannabis eCommerce stores to promote their products and increase sales while remaining compliant with advertising restrictions. By incentivizing customers to make a purchase, increasing customer loyalty, and offering a cost-effective marketing solution, coupon codes can help cannabis eCommerce stores reach a wider audience and build a loyal customer base.

Coupon Codes and New Customer Acquisition

One of the main goals of any eCommerce store is to attract new customers and convert them into loyal, repeat customers. Coupon codes can be a powerful tool for accomplishing this goal by incentivizing new customers to make their first purchase.

According to a survey by Invesp, 60% of consumers feel encouraged to make a first-time purchase from a new brand if they offer a coupon. By offering an exclusive discount through a coupon code, businesses can entice potential customers to try their products for the first time.

Getting a customer to make their first purchase is crucial for building customer lifetime value. Once a customer has made their first purchase, they are more likely to return for future purchases and become a loyal customer. According to a study by DynamicAction, shoppers who used a coupon code in their first purchase were 10% more likely to make a repeat purchase within the next year.

To maximize the effectiveness of coupon codes for new customer acquisition, it’s important to create coupon codes that are relevant to your brand and products. For example, offering a discount on a popular product or on a purchase over a certain amount can encourage new customers to make a purchase.

Coupon codes can also help cannabis eCommerce stores reach new audiences. By partnering with influencers or affiliates who promote your brand and coupon codes to their followers, you can tap into new customer segments that may not have discovered your brand otherwise.

In summary, coupon codes can be a powerful tool for attracting new customers to cannabis eCommerce stores. By offering exclusive discounts and partnering with influencers or affiliates, businesses can entice potential customers to try their products and build a loyal customer base.

Creating Effective Coupon Codes for Your Cannabis eCommerce Store

Creating effective coupon codes is key to maximizing the benefits of this marketing tool for your cannabis eCommerce store. Here are some tips for creating coupon codes that are attractive and easy-to-remember:

1. Keep it simple: Create a short and simple coupon code that is easy to remember and type. Avoid using complicated words or numbers that may be difficult for customers to remember.
2. Make it relevant: Create coupon codes that are relevant to your brand and products. For example, if you sell CBD oil, offer a discount on a popular CBD product.
3. Offer an exclusive discount: Offer an exclusive discount through your coupon code that customers can’t find elsewhere. This can incentivize them to make a purchase and become a loyal customer.
4. Set expiration dates: Set an expiration date for your coupon code to create a sense of urgency and encourage customers to make a purchase sooner rather than later.
5. Personalize your coupon codes: Personalize your coupon codes for different customer segments to make them feel special and valued. For example, offer a personalized discount to customers who have made a purchase in the past or to new customers who have just signed up for your email list.

When it comes to offering discounts through coupon codes, it’s important to strike the right balance between attracting new customers and retaining existing ones. For new customers, consider offering a coupon code with a higher discount to entice them to make their first purchase. This can help get them into your sales funnel and build a loyal customer base.

For returning customers, consider offering coupon codes at a lower discount to keep them engaged and encourage them to continue making purchases. This can help retain customers in your sales funnel and increase customer lifetime value.

In addition to creating and promoting effective coupon codes, it’s important to track the performance of your coupon code campaigns using analytics tools. This can help you understand which coupon codes are most effective and how to optimize your campaigns for maximum impact.

By creating and promoting effective coupon codes for both new and returning customers, cannabis eCommerce stores can attract new customers and build a loyal customer base while maximizing the benefits of this marketing tool.

Promoting Your Coupon Codes for Maximum Visibility

Listing your coupon codes on SaveOnCannabis.com is just one way to promote your cannabis eCommerce store and increase sales. Here are some other ways to promote your coupon codes for maximum visibility:

1. Social Media: Use social media platforms like Facebook, Instagram, Twitter, and Pinterest to promote your coupon codes to your followers. Create eye-catching posts that highlight your products and the discount offered through your coupon code. Encourage your followers to share your posts with their friends and family to increase your reach.
2. Email Marketing: Use email marketing campaigns to promote your coupon codes to your subscribers. Create compelling emails that highlight the discount offered through your coupon code and showcase your products. Use personalized subject lines and include clear instructions on how to use the coupon code.
3. Influencer Outreach: Partner with influencers in the cannabis industry to promote your brand and coupon codes to their followers. Find influencers who align with your brand and products, and offer them an exclusive discount through your coupon code. This can help you tap into new customer segments and increase your reach.

To create compelling social media posts and emails, consider the following tips:

1. Use eye-catching visuals: Use high-quality images or videos to showcase your products and catch the attention of potential customers.
2. Keep it simple: Use clear and concise language to explain the discount offered through your coupon code and how to use it.
3. Create urgency: Use language that creates a sense of urgency and encourages customers to make a purchase before the coupon code expires.

In addition to social media, email marketing, and influencer outreach, another effective way to promote your coupon codes is through affiliate marketing. By onboarding affiliates to promote your brand and coupon codes, you can tap into their audience and increase your reach.

According to a survey by RetailMeNot, 72% of consumers say that coupons and discounts influence their purchase decisions. By offering exclusive discounts through coupon codes and partnering with affiliates, you can influence customer purchase decisions and increase sales.

To onboard affiliates, consider the following tips:

1. Find relevant affiliates: Find affiliates who align with your brand and products, and have an audience that is likely to be interested in your products.
2. Offer competitive commission rates: Offer commission rates that are competitive and attractive to potential affiliates.
3. Provide marketing materials: Provide affiliates with marketing materials, such as banners and text links, to promote your brand and coupon codes effectively.

In summary, promoting your coupon codes through social media, email marketing, influencer outreach, and affiliate marketing can increase your visibility and attract new customers. By creating compelling social media posts and emails, finding relevant affiliates, and offering exclusive discounts through your coupon codes, you can influence customer purchase decisions and increase sales.

Leveraging SaveOnCannabis.com to Promote Your Coupon Codes

SaveOnCannabis.com is a leading coupon code directory for cannabis eCommerce stores, with thousands of monthly visitors looking for exclusive discounts on their favorite cannabis products. By listing your coupon codes on SaveOnCannabis.com, you can tap into this audience and increase your sales without investing in expensive advertising campaigns.

To start promoting your coupon codes on SaveOnCannabis.com, all you need to do is create an affiliate program and offer a coupon code. Once your affiliate program is set up, you can list your coupon codes on SaveOnCannabis.com and start reaching our audience of cannabis eCommerce shoppers.

Listing your coupon codes on SaveOnCannabis.com has many benefits for cannabis eCommerce stores, including:

1. Increased visibility: SaveOnCannabis.com receives thousands of monthly visitors who are looking for exclusive discounts on cannabis-related products. By listing your coupon codes on our directory, you can increase your visibility and attract new customers.
2. Targeted audience: SaveOnCannabis.com is focused on cannabis eCommerce shoppers, which means that our audience is highly targeted and more likely to be interested in your products.
3. Cost-effective marketing: Listing your coupon codes on SaveOnCannabis.com is a cost-effective way to promote your products and increase sales. You don’t need to invest in expensive advertising campaigns to reach our audience.
4. Easy set-up: Listing your coupon codes on SaveOnCannabis.com is easy and straightforward. All you need to do is create an affiliate program and offer a coupon code. We take care of the rest, including promoting your coupon codes to our audience of cannabis eCommerce shoppers.

In summary, SaveOnCannabis.com offers a powerful platform for cannabis eCommerce stores to promote their coupon codes and reach a highly targeted audience of cannabis eCommerce shoppers. By listing your coupon codes on our directory and promoting them through other channels, you can increase your visibility, attract new customers, and increase sales.

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