Captive is an experiential marketing company that combines technology with gorilla marketing. They send Brand Ambassadors into targeted areas (Concerts/ festivals/ beaches / parks / bars / etc. - they can activate anywhere in N.A.) where your customers are. Those BA's are armed with tablets that have custom software that they build for each client. Their BA's are trained to approach potential customers with an advertiser's offer. Once engaged they work to qualify that potential consumer and collect their data on our devices. The data fields which they gather are completely up to the customer but typically include:

• Name
• Email
• Age (The software will age-gate that user to make sure no minors are being collected)
• Address
• Preference (Flower, vape, gummies, CBD, etc.)
• etc.

Once that data is collected, it's sent to the advertiser in real-time so it can immediately be put into a sales funnel. Also, once the data is collected it's immediately encrypted in a format that can only be opened by the advertiser so they can be sure the data collected belongs to them only and can't be resold to anyone. They can handle as much or as little of the funnel process as desired by the client.

A few other items that make them unique:

1. They bill by the user collected. They don't hang out on street corners and hand out flyers. They gather qualified users and educate them on the product. This means, if the brand knows what the customer's value/acquisition costs are, they can be far more certain of the value they'll be getting for their marketing spend.
2. When their teams engage potential customers they're qualifying that user, collecting their data, and also educating them on the product. Because of this interaction, the users are expecting emails and further offerings. This greatly increases the level of engagement and conversion.
3. Their software also tracks their BA's locations and the speed at which they're performing. If BA's aren't keeping pace or performing, they'll be quickly replaced or politely encouraged to work a little harder :).

They work with major fantasy sports brands and Cannabis brands such as Altria. If you're trying to add users for your internal or external brands you're associated with, they would love to discuss this all further. 

We only showcase services here we would use and our site runs on BigScoots.  Since moving we gained loading speed and reliability as well as great support.  They know we are cannabis based and welcome us anyway. ;)

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